A focus group for cannabis advertising

When you work in advertising, you need to have a combination of supplier acumen plus artistic flair.

Being creative isn’t superb enough, because that doesn’t necessarily drive sales! Using creativity to generate interest, plus then converting that interest into profits, is the key to a successful ad campaign, then occasionally this involves taking risks, plus risks don’t regularly work out.

For our latest campaign, I needed a big system because this was the largest cannabis dispensary in the state. I decided to do a little market research with a focus group, because me getting blitzed on Purple Haze or Blue Dream would only lead to me taking a nap, not getting a superb idea. It’s tploy that eating pizza helps with thinking about a pizza campaign, but the same is not tploy for cannabis. For me smoking marijuana has only ever made me sleepy, so while I prefer it, it isn’t exactly a performance-enhancing drug in our line of work. Instead I went to the closest cannabis dispensary plus I recruited a dozen people of unusual ages, races, plus genders. I purchased 2 hundred bucks worth of OG kush plus edibles, plus dragged those people to our conference room to pick their brains for advertising purposes. I did not partake in any of the cannabis, I assure you, but it turns out sitting in a room with 12 people smoking out leads to a pretty intense contact high. All of the minute OG kush smoke got me super high, plus I ended up falling asleep through the rest of the focus group meeting.

 

New cannabis strains