Online advertising and social media has changed the way people do business.
Still, there is something to be said for the classic rules of business and marketing that can never be topped.
For example, take the adage “the three most important rules of business are location, location, location.” No matter how well you advertise, your business being in the perfect location is still more important. The success or failure of your business can be due entirely to location! There is a local pizza parlor that was going out of business, until it moved locations and set up next to the cannabis dispensary. Almost overnight they started turning a profit, thanks to the proximity to the cannabis dispensary. Not only did they have more foot traffic passing by, but most of those people were blitzed on medical cannabis. Cannabis leads to the munchies, and now the pizza parlor was doing boffo business! I am guilty of this myself, because I don’t even like pizza that much, but when I have a head full of cannabis and catch a whiff of that delightful smell, I just have to partake. Since the pizza parlor moved next door to the cannabis dispensary I have put on eight pounds, and all of it is pizza weight. What I need to do is start using the cannabis delivery service, so I don’t have to walk past that pizza place anymore! In any event, I am happy for their success, and laud their decision to move in next door the cannabis dispensary. It no doubt saved their business.