When people think of jobs that are necessary in the cannabis industry, the cannabis consulting job that is often overlooked is a budtender.
It is the simplest of jobs, but the budtender has the most direct influence on our customer and the sales.
A budtender has to be licensed and certified to handle marijuana. It takes a few hours of school and passing a test to work in a cannabis clinic or shop. A budtender has to be educated on the difference between sativa, indica, and hybrid strains. A budtender is the first cannabis consultant that interacts with the patient. When customers come to the cannabis shop, they rarely know what they want unless they are a seasoned user of weed. The budtender consults on different strains and products and gives the customer the best advice. This is where we can boost the sales and have some fun. Different strains produce different effects so you have to listen to the customer. I regularly quiz the budtenders at work to make sure they are up to date on the rules and laws that govern our business. I want every patient to walk through the doors and feel like they leave more educated on cannabis sativa than when they walked through the door. I manage a very busy medical and recreational cannabis shop in the middle of the busiest part of the city. On an average day, ten thousand customers walk past our front door. Each person who walks into the shop is a potential sale and that means we have to be on our feet and ready to go at all times.