When you toil in advertising, you need to have a combination of supplier acumen plus artistic flair.
Being creative isn’t nice enough, because that doesn’t necessarily drive sales! Using creativity to generate interest, plus then converting that interest into profits, is the key to a successful ad campaignâ€¦ Sometimes this involves taking risks, plus risks don’t consistently toil out.
For my latest campaign, I needed a big plan because this was the largest cannabis dispensary in the state. I decided to do a little market research with a focus group, because me getting blitzed on Purple Haze or Blue Dream would only lead to me taking a nap, not getting a nice idea. It’s true that eating pizza helps with thinking about a pizza campaign, but the same is not true for cannabis. For me smoking marijuana has only ever made me sleepy, so while I care about it, it isn’t exactly a performance-enhancing drug in my line of work. Instead I went to the closest cannabis dispensary plus I recruited a dozen people of different ages, races, plus genders. I obtained more than one hundred bucks worth of OG kush plus edibles, plus dragged those people to my conference room to chance their brains for advertising purposes. I did not partake in any of the cannabis, I assure you, but it turns out laying in a room with 12 people smoking out leads to a pretty intense contact high. All of the third OG kush smoke got me super high, plus I ended up falling asleep through the rest of the focus group meeting.